After 13 years of continuous presence, Madagascar will participate in the IFTM-Top Resa, the international exhibition industry, of tourism and travel which will be held at Paris Porte de Versailles from 26 the 29 September 2017.

The Madagascar stand

The Madagascar stand with an area of ​​46m2, located at the Indian Ocean Pavilion, will bring together the main players in Malagasy tourism, namely the Ministry of Tourism, Madagascar Tourist Office National, Ravinala Airports, Air Madagascar and around ten tour operators, travel agencies and hotels.

Support for the French issuing market

The 107 renewed contracts and 11 new contracts signed in 2016 show the renewed confidence of the French market in the destination. The participation of the Madagascar destination today known under the brand “Madagascar, Treasure Island” at IFTM-Top Resa is part of a strategy to maintain its presence on this main source market, so that French professionals see that Madagascar continues to invest and support the market and their own promotional efforts.

More than 30 000 visitors in 2016

IFTM Top Resa allows tourism professionals, travel agents and buyers, to meet on a surface of 31 000 m2, some 1000 brands spread across 555 stands. En 2016, the 38th edition of the show welcomed 30 929 professional visitors. They were the vast majority (88 %) français. More than half (51 %) came for leisure tourism, 30 % for business trips and 19 % for business tourism.

Source > ONTM