In light of the negative impacts generated by mass tourism on cultural resources, economic and social sites visited, many hoteliers invest in sustainable tourism. The trend is spreading more and Madagascar is no exception.

Taking care of nature and the environment is a major challenge that many hotel establishments have chosen to risk. Sustainable tourism is a concept that goes beyond ecotourism since in addition to an interest in nature protection, it also ensures reduce its impact on the culture and the local economy. She mainly put on long-term economic development while preserving environmental resources, cultural, social site and the local population but also the respect of clients and staff.

Clear, Sustainable tourism is part of a system that takes into account the travel modes, production and environmentally responsible consumption, in good standing building with ecology while not forgetting to include the local population in the project to jointly take advantage of the economic benefits. This implies also an interest from tourists and hotel staff who need to be aware of their responsibility for the preservation of the site.