After 13 years of continuous presence, Madagascar will participate in the IFTM-Top Resa, the international exhibition industry, of tourism and travel which will be held at Paris Porte de Versailles from 26 the 29 September 2017.
The Madagascar stand
The Madagascar stand with an area of 46m2, located at the Indian Ocean Pavilion, will bring together the main players in Malagasy tourism, namely the Ministry of Tourism, Madagascar Tourist Office National, Ravinala Airports, Air Madagascar and around ten tour operators, travel agencies and hotels.
Support for the French issuing market
The 107 renewed contracts and 11 new contracts signed in 2016 show the renewed confidence of the French market in the destination. La participation de la destination Madagascar aujourd’hui connue sous la marque “Madagascar, Treasure Island” à l’IFTM-Top Resa relève d’une stratégie de maintien de sa présence sur ce marché émetteur principal, so that French professionals see that Madagascar continues to invest and support the market and their own promotional efforts.
More than 30 000 visitors in 2016
IFTM Top Resa allows tourism professionals, travel agents and buyers, to meet on a surface of 31 000 m2, some 1000 brands spread across 555 stands. En 2016, the 38th edition of the show welcomed 30 929 professional visitors. They were the vast majority (88 %) français. More than half (51 %) came for leisure tourism, 30 % for business trips and 19 % for business tourism.
Source > ONTM