The musical landscape and audiovisual Malagasy welcomes new colorful broadcast called "Coke Studio" . Madagascar joined the list of 15 African countries that have already hosted the music program.

"Coke Studio" is a non-competitive musical concept invented by Coca Cola to provide an important platform for the artists from the African continent and celebrate the diversity of the musical art of Africa. The success is such that if last year, 11 countries participated, this year, it increased to 16 pays. Many African artists will therefore participate in this program which offers them the opportunity to work with producers of the international music industry.

Madagascar will be represented by the famous Wawa artist from Nosy-Be. It will be alongside of Rwanda artists, South Africa, Angola, Zimbabwe, Togo, Maurice, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia and Cameroon. The show that will tour the premises of Coke Studio Kenya, show the daily life of artists chosen to appear in the show.

In Madagascar and throughout the Indian Ocean, the general public will follow 13 episodes on the TV channel and record on channel 205 Channel + Madagascar, every Saturday 20 h, and radio every Wednesday night.