Non, les centrales de réservation ne sont pas mortes … du moins, those that have mutated with the advent of e-travel. This week, des centaines de millions de dollars ont été injectés dans les centrales “nouvelle génération”…
You know the central reservation ? public (run by tourist offices or departmental committees) or private (managed by specialized real estate agents in vacation rentals) ? On pensait ce monde “foutu” par l’arrivée d’internet et de la “désintermédiation” et pourtant, worldwide, les “nouvelles centrales” ont levé des centaines de millions de dollars cet été !
Dans le “monde d’avant”, they were called central reservation: you had an apartment in the sea or in the mountains and you did not want to charge you rent it yourself, place advertisements, maintain a website, manage the rental agreement, hand over the keys, etc ? So there's a good chance you have placed your property reservation center or with a real estate agent specializing in vacation rentals ! Against a commission on every booking (in general, from 5 à 15%), Central took care of everything and you transferred it your funds regularly.
In the years 80, les centrales “publiques” ont fleuri sur de nombreux territoires: financed by public money (halls or departments), leur rôle était de “dynamiser” l’offre, “mettre en marché”, etc … Assez vite, many plants have closed: competition from internet on one side and chronic failure of profitability are the main causes. Chronic depletion of their catalog (the best places are parties to sell themselves on the web) did the rest.
Realtors Side, they are currently under 1400 (a total of 34.000) stay still specialized in vacation rentals. There was no need for more, since then, pour “condamner” ce métier sur l’autel d’internet. Faux !
This week, des “centrales nouvelles génération” ont montré que ce métier avait de l’avenir … à condition d’évoluer avec les nouvelles exigences du marché. Take the example of Evolve newly emerged 80 Millions $ (after a first round of 103 Millions $). This company offers owners to take care of everything for them : take photos of their property, créer et publier des “fiches” sur leur site et les sites des OTAs (AirBnB, HomeAway …), gérer leurs annonces et leurs réservations … le tout, to commission 10%.
Partant du principe qu’un propriétaire “consomme” 9 hours a week caring for the rental of his property, Evolve has convinced some 9.000 whose owners will now occupy 300, a ratio of 30 properties by employees. They entrust all marketing aspects while they remain free to choose the local service provider to do the cleaning and maintenance of their property.
On the same model, des “centrales 3.0” comme Vacasa or TurnKey lifted respectively 103 And $ 1000 21 M $ on the same revenue model. HomeLike, specializing in the apartments intended for business travelers also just raised 14 Millions $. In France, a company like Homerez offers the same types of services against a fee of around 15% on each rental; charge à elle de diffuser votre bien sur un maximum de portails à la fois et “finaliser” le maximum de contrats de location.
Thomas D.
Source: https://blog.elloha.com/2018/08/25/les-nouvelles-centrales-de-reservation-levent-des-centaines-de-millions/