L & rsquo; s National Tourism Office of Madagascar (ONTM) and Mad & rsquo; activity showed on Thursday 2 March the new magazine "Explorer", an annual directory of specialized providers of tourism in Madagascar.
This magazine aims to develop the strengths of the destination and promote our excellent offer to tourism professionals. Features 52 pages, "Explorer" is published once a year in a bilingual version (français, English) and will be distributed to travel agencies and tour operators. This new communication tool reflects the will of the Malagasy tourism players to position themselves closer to foreign professionals and d & rsquo; s best interact with them.
"Explorer" highlights the many possibilities that the Big Island offers on its vast territory through the various sections: land and water sports, leisure and discoveries, relaxation and well-being, Festival and Events. Professionals will find in this magazine a wealth of information on the main tourist spots of the Big Island, a list of tourism providers for each activity and the tourist destinations of Madagascar National Parks.
The publication of this new magazine s & rsquo; part of the destination stimulus policy centered around & rsquo; an affinity marketing, selon le nouveau branding “Madagascar Treasure Island”. The five themes identified namely wildlife, le trekking, sport fishing, scuba diving and birdwatching, it will be perfectly detailed.
The "Explorer" magazine is filled with & rsquo; clear information, reliable, comprehensive and structured on the destinations and tourist offers. C & rsquo; is a precious document for Madagascar sell well with tourists.
Source : http://www.orange.mg/actualite/lancement-magazine-explorer
