The 6th edition of the International Tourism Fair Madagascar (ITM 2017) organized by the National Tourism Office of Madagascar (ONTM) in partnership with the Ministry of Tourism will be held from 08 the 11 June 2017.

"Under the theme of the new branding of the destination, « Madagascar, Treasure Island », event of Vanilla Island wants to be innovative and exceptional. Our ambition is that this event will definitely boost the destination Madagascar ", a annonce Joël Randriamandranto, BCP ONTM, at a press conference on 24 January 2017 the Louvre hotel Antaninarenina. Indeed, ITM lounge 2017 held this year at the Village VOARA (Former Francophonie), an exhibition site 15 000m², have 400 places parking. Near 200 there stands will be erected against a hundred in the previous edition. More, "At least a hundred foreign tourism professionals, including travel agencies and issuers Tours Operators target markets will be invited to the lounge ITM 2017 », has he continued.

ambassadors. They will come to Madagascar in eductour and visit the main tourist spots of the country, And this, in partnership with airlines. "Then they will be the ambassadors of the destination Madagascar in their respective countries while offering the all world travelers. In fact, failure in information is the biggest problem for Madagascar. To give more visibility, 25 international media will also cover the ITM 2017 », has he chained. Note that these foreign tourism professionals encounter later Madagascan operators participating in the fair, to discuss new partnerships, renewing contracts and discover the latest industry. Par ailleurs, other related sectors to tourism will be present at the show. We can cite, among others, gastronomy, hobbies, crafts, the camping equipment and motorsports.

Guest of honor. Also as part of this event, "We will identify a country of the year. Our ambition is to reach more 500 000 Tourists in a few years against more 290 000 tourists 2016. To do this, it requires the contribution of everyone. The ministry continues to support, among others, tourism operators who have nevertheless made efforts to improve the image of the destination ", Roland Ratsiraka spoke, Tourism Minister. That's not all ! "We must also develop national tourism and cruise tourism. In fact, Tourism is an economic development lever Madagascar, to create jobs while developing many related activities through its cross-cutting issue ", has he added. Note that the ITM lounge 2017 will be open to professionals and the general public for four days. Many tour packages filled with adventure and discovery across the Big Island will be offered there. There will also be various activities to win multiple lots.